Client: Very.co.uk
Project: Very Christmas
Very.co.uk is the new online department store, owned by Shop Direct Group.This festive campaign launched in time for the Christmas trading period and is fronted by brand ambassadors, Holly Willoughby and Fearne Cotton who have both designed collections
for the brand.Everyone's Shopping is the tag line for the brand and with other exclusive collections such as Glam by Caprice, Peaches (Geldof) for PPQ and Jasmine Guinness as well as being stocked with a full range of present ideas from homewares, furniture, electricals and more no should be stuck for insipiration. The campaign is fully integrated and after the first aired TV advert saw
a 97% increase of visitors to the site.The brand offers a wide range of payment options, guaranteed delivery, reviews and social networking plaftorm, so quality products is not all this new brand can offer.
